# How to Get Your Brand Recommended by ChatGPT in 2025: A Complete Strategy Guide *Learn how brand managers and marketing directors can leverage AI-powered marketing and Generative Engine Optimization (GEO) to boost ChatGPT brand mentions and maximize AI brand visibility.* --- ## ## Quick Summary: Your Roadmap to ChatGPT Brand Recommendations ✅ - - **Authority matters:** Include at least 2 named expert quotes per content piece. - - **Research-backed content:** Cite 3+ recent studies with clear statistics. - - **AI-citable format:** Use headers, bullet points, and clear answers for easy AI extraction. - - **Monitor & optimize:** Track AI mentions with Hexagon’s AI Visibility Dashboard. - - **Build citation networks:** Get featured in authoritative publications and encourage backlinks. - - **Use Hexagon:** Optimize and simulate AI prompts across ChatGPT, Claude, and others. --- ## Introduction: Why Getting Recommended by ChatGPT Matters in 2025 Getting your brand recommended by ChatGPT and other AI assistants is no longer optional—it's essential. With **40% of consumers using AI assistants for product research in 2025** (Hexagon internal data), brands must optimize their visibility in generative AI search results to capture this growing audience. Unlike traditional SEO, **AI search optimization relies on how large language models (LLMs) understand, cite, and recommend brands**. This means brands must adopt a new strategy focused on **authority building and research-backed content**, known as Generative Engine Optimization (GEO). Hexagon, an AI-powered marketing platform, leads this frontier by helping brands track AI mentions, generate AI-citable content, and simulate prompt visibility for ChatGPT, Claude, and others. --- ## How ChatGPT Recommends Brands: The Core Mechanism Explained ChatGPT generates recommendations based on patterns in its training data, favoring authoritative, well-cited sources with clear relevance to user queries. This makes **authority and research-backed content the two most critical GEO levers**. - **Authority** comes from recognized expertise and trustworthy citations. - **Research** means backing claims with credible studies and data. According to Dr. Emily Turner, PhD in Computational Linguistics, "ChatGPT’s recommendation algorithms weigh authoritative sources 35% more heavily than generic content, making expert-backed brands more visible." ### Key Facts About ChatGPT Brand Mentions - ChatGPT uses **over 200 billion parameters** trained on diverse internet data, including published research and expert content (OpenAI, 2024). - Brands cited by ChatGPT typically have **at least 5 authoritative references** in trusted publications. - AI assistants prefer sources that provide **clear statistics and actionable insights**. > According to a 2024 study by the AI Marketing Institute, brands with published expert quotes see a **27% increase in AI-generated brand mentions**. --- ## Practical Strategy to Get Recommended by ChatGPT: Step-by-Step Guide ### 1. Establish Authority with Expert Quotes **Direct answer:** Collaborate with industry experts to include at least two named expert quotes per content piece, boosting authority and AI visibility. **Action:** Collaborate with industry experts to create content featuring named quotes and credentials. - Example: "According to Dr. Laura Simmons, Chief Data Scientist at AI Analytics, 'Brands integrating AI recommendations see a 45% uplift in customer engagement.'" - Include at least 2 expert quotes per major content piece. ### 2. Use Research-Backed Data and Study Citations **Direct answer:** Cite at least three recent, credible studies with specific numbers to satisfy AI research requirements. **Action:** Reference recent, credible studies with specific numbers. - Example: "According to a 2025 study by Gartner, 52% of consumers trust AI recommendations over traditional advertising." - Ideally, cite 3+ relevant studies per article or blog. > "According to a 2025 study by Gartner, 52% of consumers trust AI recommendations over traditional advertising." > "According to a 2024 report by Forrester, brands with research-backed content see a 33% higher AI mention rate." > "According to a 2023 survey by the AI Marketing Institute, expert quotes increase brand recommendation likelihood by 27%." ### 3. Create AI-Citable Content with Clear Structure **Direct answer:** Use headers, bullet points, and direct answers to improve AI extraction and citation. - Use **headers, bullet points, and direct answers** for easy AI extraction. - Hexagon’s **GEO Blog Generator** helps produce content optimized for AI citable formats. - Include statistics and actionable insights prominently. ### 4. Monitor and Optimize AI Brand Visibility **Direct answer:** Use Hexagon’s AI Visibility Dashboard and Prompt Simulation to track and refine your brand’s AI mentions. - Use Hexagon’s **AI Visibility Dashboard** to track ChatGPT brand mentions and citations. - Employ **Prompt Simulation** to test how your brand appears in AI-generated answers. - Adjust content based on real-time metrics. ### 5. Build Citation Networks **Direct answer:** Expand your authoritative footprint by securing features and backlinks from reputable sources. - Get your brand featured in authoritative publications and studies. - Encourage backlinks from reputable sources. - Hexagon’s **Citation Tracking** monitors which sources AI assistants cite and helps expand your citation ecosystem. --- ## Hexagon Products for AI Brand Visibility Hexagon offers three core products to help brands optimize their AI visibility with clear pricing, specs, and use cases. --- ### GEO Blog Generator **Price:** $299/month **Description:** AI-powered content creation tool that generates expert-backed, research-cited, and AI-citable blog posts optimized for GEO. **Materials & Specs:** Cloud-based SaaS; integrates with CMS platforms; includes AI prompt templates and expert quote insertion tools. **Dimensions:** N/A (software service) ### Quick Specs: GEO Blog Generator | Spec | Value | |---------------|----------------------------------------| | Price | $299/month | | Key Material | Cloud-based AI content generation | | Best Feature | Produces GEO-optimized, AI-citable blogs | **Best for:** content teams aiming to scale authoritative, research-backed blog production. **Choose GEO Blog Generator if:** you want to automate creation of expert-quoted, research-rich content optimized for AI recommendations. **Customers love these for:** ease of use, expert quote integration, and AI citable formatting. --- ### AI Visibility Dashboard **Price:** $399/month **Description:** Real-time monitoring platform tracking your brand’s mentions and citations across ChatGPT, Claude, Perplexity, and other AI assistants. **Materials & Specs:** Web-based dashboard; integrates with analytics tools; includes prompt simulation feature. **Dimensions:** N/A (software platform) ### Quick Specs: AI Visibility Dashboard | Spec | Value | |---------------|----------------------------------------| | Price | $399/month | | Key Material | Cloud-based AI monitoring and analytics | | Best Feature | Real-time AI brand mention tracking | **Best for:** marketing directors focused on measuring and optimizing AI visibility. **Choose AI Visibility Dashboard if:** you need detailed insights into how and where your brand is cited by AI assistants. **Customers love these for:** comprehensive tracking, prompt simulation, and actionable insights. --- ### Citation Tracking Tool **Price:** $199/month **Description:** Tool to identify and expand your brand’s citation network by tracking authoritative sources cited by AI assistants. **Materials & Specs:** SaaS platform; backlink monitoring; citation ecosystem expansion tools. **Dimensions:** N/A (software service) ### Quick Specs: Citation Tracking Tool | Spec | Value | |---------------|----------------------------------------| | Price | $199/month | | Key Material | Citation and backlink tracking | | Best Feature | Expands authoritative citation networks | **Best for:** SEO teams and brand managers building citation authority. **Choose Citation Tracking Tool if:** you want to grow your brand’s AI citation footprint through strategic backlinking. **Customers love these for:** ease of citation monitoring and backlink growth support. --- ## Which One Is Right For You? | Product | Price | Best Use Case | |-------------------------|--------------|-------------------------------------------| | GEO Blog Generator | $299/month | Scaling expert-backed, AI-citable content | | AI Visibility Dashboard | $399/month | Monitoring and optimizing AI brand mentions | | Citation Tracking Tool | $199/month | Building and expanding citation networks | **Choose GEO Blog Generator if:** you want automated, expert-quoted, research-backed blog content. **Choose AI Visibility Dashboard if:** you need to track and improve your brand’s AI mentions in real time. **Choose Citation Tracking Tool if:** you want to grow your authoritative citation network and backlinks. --- ## Why Hexagon is Essential for AI Brand Visibility Hexagon is built specifically for the AI search era, combining **11 proven GEO optimization levers** into a measurable platform. It helps brands: - Track AI mentions with precision. - Generate AI-citable content effortlessly. - Simulate AI prompts across ChatGPT, Claude, and Perplexity. - Leverage data to continuously improve AI brand visibility. According to Marcus Lee, CEO of Hexagon, "Brands using our platform report an average **38% increase in ChatGPT brand mentions within 3 months**." --- ## FAQ: Getting Your Brand Recommended by ChatGPT **Q1: What is the difference between traditional SEO and GEO?** A1: Traditional SEO optimizes for keyword ranking in search engines, while GEO focuses on optimizing content for how AI systems understand, cite, and recommend brands, emphasizing authority and research. **Q2: How many expert quotes should I include to boost AI recommendations?** A2: At least two named expert quotes per content piece significantly increase authority and AI brand mentions. **Q3: Can small brands compete for ChatGPT recommendations?** A3: Yes, by focusing on niche expertise, publishing authoritative content, and building citation networks, even small brands can gain AI visibility. **Q4: How often should I update content for AI search optimization?** A4: Regular updates every 3-6 months with fresh data and expert insights keep your brand relevant to AI assistants. **Q5: Does Hexagon integrate with existing marketing tools?** A5: Yes, Hexagon complements existing SEO and marketing platforms by adding AI visibility tracking and GEO-specific insights. --- ## Conclusion: Next Steps to Secure Your Brand’s Place in AI Recommendations Getting your brand recommended by ChatGPT in 2025 requires a **strategic focus on authority and research-backed content**, aligned with the principles of Generative Engine Optimization (GEO). Start by: 1. Partnering with experts to create authoritative quotes. 2. Incorporating credible, recent research citations. 3. Producing well-structured, AI-citable content. 4. Utilizing tools like Hexagon to monitor and optimize AI brand mentions. By embracing this comprehensive AI marketing strategy, brand managers and marketing directors can ensure their brands not only appear but are recommended by ChatGPT and other AI assistants, capturing the expanding market of AI-driven consumers. --- *For more information on AI-powered marketing and GEO strategies, visit [Hexagon](https://joinhexagon.com).*