Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
In 2025, the majority of e-commerce brands are structurally invisible to AI search engines—not because of bad products or poor websites, but because of seven measurable factors most brands have never optimized for. This analysis breaks down the root causes, the data behind the visibility gap, and the systematic path to the visible 27%.
Most e-commerce founders discover their AI invisibility problem too late. Here's why 85% of DTC brands under $50M are structurally absent from ChatGPT's knowledge base—and what to do about it before the next training cycle closes.
Your brand ranks #1 on Google—but when customers ask ChatGPT for a recommendation, you're invisible. Discover why the two-decade SEO playbook is broken for AI-era brand discovery, and what Generative Engine Optimization (GEO) means for your growth strategy.
The organic search model that powered e-commerce for two decades is collapsing. With 58% of Google searches now ending without a single click, and AI-recommended brands converting at 2.3x the rate of paid search results, the $45 billion AI commerce opportunity demands a board-level response—not a marketing department memo.
Nearly 1 in 3 brands are misrepresented or entirely absent when tested in AI assistants. This guide explains exactly why—and what brand marketers can do about it.
AI search has crossed the mainstream threshold—and the brands that understand how each platform makes recommendations will capture the traffic that everyone else is losing. Here's what e-commerce marketers need to know now.
A data-driven analysis of 20,000 AI product recommendations reveals the exact signals driving brand visibility in generative search—and why the 14% of brands that have optimized for AI are capturing 39% of all recommendations.
Nearly half of U.S. consumers now use AI assistants to research purchases—but the traditional marketing funnel was built for a world that no longer exists. Here's what e-commerce marketers need to understand about the AI-compressed buying journey before their competitors do.
A structural gap in AI training data is making 78% of e-commerce brands invisible to the AI assistants reshaping how consumers discover and buy products. Here's what's driving the gap—and what brands can do about it.
A brand with a #1 Google ranking for its primary keyword received zero AI-powered product recommendations last month. Meanwhile, a competitor with weaker traditional SEO visibility captured 34% of AI-generated mentions in the same category. This competitive intelligence briefing breaks down who's winning in generative commerce—and exactly why.
67% of consumers who receive an AI product recommendation buy within 24 hours—yet 78% of e-commerce brands are completely invisible to the AI engines driving those purchases. Here's what that means for your business, and what to do about it now.
AI-powered search adoption jumped from 28% to 58% in a single year. Most e-commerce brands are still optimizing for a search paradigm that's rapidly becoming obsolete. Here's what generative engine optimization (GEO) is, why it's a parallel discipline—not an evolution of SEO—and what your brand needs to do differently right now.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.