Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
Generative AI is reshaping how consumers discover products—but AI hallucinations are silently damaging brands that have no idea it's happening. This guide explains what AI hallucinations are, why your brand is vulnerable, and what to do before false information becomes entrenched in the AI systems your customers trust.
You're ranking on page one. Traffic is solid. Conversions are holding. But when someone asks ChatGPT to recommend a product in your category, your brand doesn't appear. This guide explains why—and what e-commerce marketers must do to survive the AI search transition.
AI assistants now influence billions in purchasing decisions—yet most e-commerce brands are completely invisible to them. Here's why the rules of discovery have changed, and what the data reveals about the brands winning in this new landscape.
As AI assistants increasingly intercept the product research journey, e-commerce brands face a fundamental question: does the AI know enough about you to recommend you? Understanding the three pillars of Generative Engine Optimization—content, discoverability, and authority—is no longer optional. It's survival.
AI assistants will influence over $1.2 trillion in e-commerce purchasing decisions by 2027—but fewer than 1 in 10 D2C brands consistently appear in their recommendations. Here's why your brand might be invisible to ChatGPT, and what to do about it.
Hexagon's analysis of 15,000+ AI recommendation queries reveals a structural visibility crisis hiding in plain sight—and the brands that solve it first will own the next decade of e-commerce growth.
AI shopping assistants are simultaneously sending higher-quality traffic to e-commerce sites and making most of the shopping journey invisible to traditional analytics. Here's what zero-click commerce means for your brand—and why the window to act is open right now.
A structural incompatibility is quietly erasing brands from AI-powered product discovery—even brands with flawless SEO. Here's why traditional search optimization fails in the age of generative AI, and what decision-makers need to do about it.
As AI assistants quietly redirect billions in consumer spending, which e-commerce brands are winning the recommendation race—and what's actually driving the algorithm to choose them?
AI search engines like Perplexity, ChatGPT, and Google AI Overviews operate on fundamentally different mechanics than traditional search. This technical guide breaks down how AI retrieval and ranking actually work—and what e-commerce marketers must do to remain visible, cited, and competitive in the AI search era.
As AI systems increasingly mediate how consumers discover health products, the brands that understand E-E-A-T—Google's framework for Experience, Expertise, Authority, and Trust—will dominate AI-powered recommendations. Here's what every health brand needs to know.
58% of consumers under 45 now use AI assistants to research purchases—but only 14% of e-commerce brands have optimized for these algorithms. This guide breaks down exactly how ChatGPT, Perplexity, and Claude rank e-commerce brands differently, and what it takes to win in each engine before the first-mover window closes.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.