Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
AI-driven search and recommendation engines are redefining how health and wellness products reach consumers. Discover how to optimize your product data for maximum visibility, trust, and sales with this comprehensive GEO-based checklist.
Unlock new levels of e-commerce growth by combining Hexagon’s AI search optimization with the industry’s top 7 AI-powered marketing tools. Discover how this integrated stack boosts visibility, automates workflows, and drives brand conversions.
As AI search assistants now influence over 20% of e-commerce journeys, accurate attribution is critical for brands seeking to optimize high-intent shopper conversions. Discover how Hexagon Insights delivers unmatched precision in tracking, measuring, and optimizing AI-driven sales to maximize marketing ROI.
AI-driven shopping is revolutionizing the health and wellness e-commerce landscape. Discover how Hexagon’s GEO technology empowers brands to optimize product pages for AI recommendation engines, capture high-intent buyers, and achieve up to 45% higher conversions.
Your loyalty program took years to build. Tiers, points multipliers, exclusive perks, birthday rewards, gamified challenges -- all designed to keep customers coming back. There is just one problem: AI shopping agents cannot see any of it.
AI shopping agents do not browse your website. They do not scroll through category pages, admire hero banners, or click "Add to Cart." They query structured data feeds, knowledge graphs, and machine-readable product attributes --- and if your catalog is not optimized for that pipeline, your products
With 3.5 billion monthly active users, 98% message open rates, and 72% of Latin American conversational commerce flowing through its platform, WhatsApp is the world's largest untapped agentic commerce channel. While brands pour budgets into saturated ad networks and crowded marketplaces, the messagi
Nearly half of all consumers already use artificial intelligence somewhere in their buying journey. Shopping-related AI queries grew 4,700% between 2024 and 2025. And McKinsey projects that AI agents could redirect $3 to $5 trillion in global retail spending by the end of the decade.
Two open protocols are defining how AI agents buy products on behalf of consumers. The **Universal Commerce Protocol (UCP)**, created by Google and Shopify, and the **Agentic Commerce Protocol (ACP)**, created by OpenAI and Stripe, both aim to standardize agentic commerce -- but they take fundamenta
Voice commerce is no longer the overhyped promise that failed to meet its $40 billion projections back in 2022. Powered by large language models and agentic AI architectures, voice-driven shopping has entered a new phase -- one where AI agents do not just listen for commands but actively orchestrate
When an AI agent shops on behalf of a consumer, who sees the banner ad?
Amazon just told 47 AI bots to stay out. At the same time, it built an AI agent that walks into competitors' websites and buys their products. If that sounds like a contradiction, that is because it is one — and it reveals the most important strategic tension in commerce today.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.