Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
Over 70% of consumers using AI assistants for product research never run a traditional search query. If your brand isn't represented in AI training data, you're missing the new front door to e-commerce discovery—and most brands don't even know it.
An analysis of 50,000+ AI search queries reveals that 82% of e-commerce brands are completely invisible to ChatGPT, Perplexity, Claude, and Google AI Overviews—not because of poor performance, but because of a structural flaw in how AI training data is built. Here's what's causing it, who it's affecting, and how the 18% who are visible got there.
Your brand has great products, strong reviews, and a polished website—but ChatGPT has never heard of you. This guide breaks down the training data gap costing e-commerce brands millions in lost sales, and maps out exactly what to do about it.
Your product might be exceptional. Your website might rank perfectly on Google. But there's a 58% chance your customers are asking ChatGPT, Perplexity, or Claude for product recommendations instead—and an even bigger chance those AI systems aren't mentioning your brand. Here's exactly why that happens, and what to do about it.
While most e-commerce brands compete for Google rankings, a silent power shift is concentrating AI-generated product recommendations among a tiny elite. This guide decodes the citation economy, reveals the three authority signals that function as invisible eligibility requirements, and delivers the exact playbook emerging brands need to break in—before the window closes.
Consumer search behavior has undergone a seismic shift. With 69% of AI queries now conversational and a $290 billion market at stake, brands that still optimize for traditional keywords are becoming invisible—while early movers capture 40% higher conversion rates. Here's what's changing, why it matters, and exactly what to do about it.
Seventy-three percent of consumers trust AI product recommendations as much as—or more than—traditional search results. Yet most e-commerce brands have no strategy to capture this traffic. Here's everything you need to know about how the AI shopping funnel works, why it's fundamentally different from traditional SEO, and how to win visibility before your competitors wake up.
In 2025, the brands winning e-commerce aren't just ranking on Google—they're being recommended by AI. Here's what the data says about where product discovery is headed, and how to position your brand before the competitive window closes.
Generative AI is reshaping how consumers discover products—but AI hallucinations are silently damaging brands that have no idea it's happening. This guide explains what AI hallucinations are, why your brand is vulnerable, and what to do before false information becomes entrenched in the AI systems your customers trust.
You're ranking on page one. Traffic is solid. Conversions are holding. But when someone asks ChatGPT to recommend a product in your category, your brand doesn't appear. This guide explains why—and what e-commerce marketers must do to survive the AI search transition.
AI assistants now influence billions in purchasing decisions—yet most e-commerce brands are completely invisible to them. Here's why the rules of discovery have changed, and what the data reveals about the brands winning in this new landscape.
As AI assistants increasingly intercept the product research journey, e-commerce brands face a fundamental question: does the AI know enough about you to recommend you? Understanding the three pillars of Generative Engine Optimization—content, discoverability, and authority—is no longer optional. It's survival.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.