Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
Most marketing leaders treat GEO and SEO as competing budget lines. The data says that's a costly mistake. Here's the decision-making framework every marketing director needs before the next planning cycle.
Organic traffic to e-commerce sites has collapsed 31% in two years—and it's not coming back. Here's why AI search has permanently rewritten the rules of brand discovery, and why 2026 is your last window to capture first-mover advantage before the cost of AI visibility skyrockets.
AI-powered product discovery is the fastest-growing channel in e-commerce—and most brands are completely unprepared for how AI systems decide who gets recommended. Here's what the E-E-A-T framework means for generative commerce, and why optimizing for it is now a strategic imperative.
The search landscape is undergoing its most significant transformation since Google launched. AI-powered answer engines are reshaping how consumers discover products—and most e-commerce brands aren't ready. Here's everything you need to know.
In 2026, the top 2% of brands by AI citation rate will capture $4.2 billion in e-commerce revenue—while most Fortune 500 companies still have no strategy to compete for a single citation. Here's how the citation economy works, who is winning, and why the window to act is closing faster than most CMOs realize.
58% of consumers now use AI assistants to research health and wellness products before buying—yet most e-commerce brands have no way to track where they stand in those AI-generated recommendations. Here's how AI-powered competitive analysis closes that gap and drives measurable revenue growth.
In 2024, 58.5% of Google searches ended without a single click—and AI search is accelerating that trend into extinction. This guide breaks down the fundamental architectural, strategic, and measurement differences between traditional SEO and generative engine optimization, and what marketers must do before the window closes.
Hexagon's analysis of 100,000 AI citations reveals a 400% citation gap between top and bottom brands—and a completely different authority framework that 92% of marketing leaders haven't yet addressed. Here's what the data shows, and why the window to act is narrowing.
In 2025, the brands winning in AI-powered product discovery aren't just ranking for keywords—they're optimizing every image, video, and alt text attribute for multimodal AI engines that now power how consumers find and buy products online.
You've built a great brand, optimized your SEO, and earned loyal customers—but 80% of e-commerce companies receive zero mentions when consumers ask AI assistants for product recommendations. Here's why that's a structural problem, and what to do about it.
As AI assistants become the dominant product discovery channel for millennial and Gen Z shoppers, a structural training data crisis is locking 82% of e-commerce brands out of $112 billion in AI-influenced transactions. Here's what's causing it—and exactly how to fix it.
In less than two years, generative AI has moved from novelty to the dominant force reshaping how consumers discover, evaluate, and buy products online. This guide breaks down exactly how consumer behavior is changing, who's driving the shift, and what e-commerce marketers must do right now to stay visible—and competitive—in the AI recommendation era.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.