Hexagon Blog

Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.

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trafficsearch

How to Track AI Search Traffic and Boost Conversions in Your E-Commerce Store

AI search assistants like ChatGPT and Perplexity are driving a seismic shift in e-commerce traffic—growing 1,200% year-over-year—but 76% of brands still lack the tools to track and optimize this high-converting channel. This comprehensive guide reveals how to accurately track AI search referrals, analyze conversions, and unlock new revenue streams using expert strategies and Hexagon’s leading-edge solutions.

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How to Get Your Products Featured in AI Shopping Results: A Step-by-Step Guide

With AI shopping assistants now influencing one in five US online purchases and driving conversion rates up to 13 times higher than traditional search, getting your products featured in AI shopping results isn’t just a smart move—it’s a competitive necessity. This comprehensive, data-driven guide details the actionable steps every brand must take to optimize for AI-powered discovery and boost sales.

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Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.