Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
An analysis of brand visibility across ChatGPT, Perplexity, and Google Gemini reveals that 80% of e-commerce brands—including many with strong SEO performance—receive zero unprompted mentions in AI-generated product recommendations. Here's why it's happening, why it's getting worse, and what to do about it.
AI citations are transforming how consumers discover and trust e-commerce brands. Learn what they are, why they drive 5x more traffic and 60% higher conversions, and exactly how to earn them before your competitors do.
E-commerce brands are losing 35% of organic traffic to product pages—not because of poor SEO, but because 40% of shoppers never visit their websites at all. Here's what's happening, what's at stake, and how forward-thinking brands are turning this crisis into a $150B+ competitive advantage.
A power-law distribution is quietly deciding which brands exist in the AI era—and which ones don't. Here's what separates the top 2% from the invisible 98%, and the 18-month playbook that's already moved 23 brands into the elite tier.
As AI assistants become the dominant product discovery channel, brands that understand how AI models assess trustworthiness will capture the recommendation economy—while everyone else becomes invisible. Here's the complete E-E-A-T playbook for generative commerce.
Your brand ranks #1 on Google—but when someone asks ChatGPT the same question, you don't exist. This guide explains why, and what to do about it.
Your brand ranks on page one of Google—but 60% of top-ranking e-commerce pages are completely invisible to AI search engines. With 35% of product research now happening through AI assistants and $1.2 trillion in sales projected to flow through AI-assisted discovery by 2027, the gap between Google rankings and AI visibility is no longer a future problem. It's a present commercial crisis.
Your brand isn't invisible to ChatGPT because your products aren't good enough. It's invisible because 99.9% of the crawled web is filtered out before AI systems ever evaluate your brand. Here's what that means for your revenue—and how to fix it before the next training data cutoff.
Your product pages may be perfectly optimized for Google—and completely invisible to ChatGPT, Perplexity, and Claude. This guide breaks down exactly how AI crawlers work, why they differ from Googlebot, and what e-commerce marketers can do right now to fix their AI search visibility.
In 2025, AI tools have become a primary discovery channel for online shoppers—but only a handful of brands get cited in AI recommendations. This guide breaks down exactly why some brands appear in ChatGPT, Perplexity, and Google AI Overviews, and what your brand must do to join them.
A comprehensive analysis of 100,000 AI-generated product citations reveals a dramatic visibility gap: only 18% of e-commerce brands are meaningfully present in AI search results, while the top 5% capture 73% of all citations—and the $194 billion in transactions those citations influence.
In 2024, the rules of search authority changed permanently. Discover how the AI citation economy works, why some brands get cited constantly while others remain invisible, and exactly how to position your brand as a trusted source in generative AI responses.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.