Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
Marketing directors face a pivotal decision: Should they invest in SEO or GEO marketing for the best ROI? Discover how AI transforms both channels, the latest data-driven performance benchmarks, and actionable strategies to optimize your marketing budget for measurable growth.
Social commerce is transforming the way consumers discover and buy online, fueled by the rapid advancement of AI search and personalized recommendations. Explore how platforms like TikTok Shop and Instagram Shopping are shaping the future of e-commerce, and learn actionable strategies to stay ahead in this evolving landscape.
AI-powered search is transforming how brands connect with consumers, reshaping visibility, loyalty, and the rules of digital commerce. Explore how leading enterprises like Nike and P&G are thriving—and why others are falling behind—in the new AI search era.
The fusion of voice search and AI is transforming ecommerce, creating new opportunities and challenges for brands. Discover how conversational commerce is reshaping the shopping journey—and learn actionable strategies to optimize your brand for the voice-powered future.
Artificial Intelligence is revolutionizing online shopping by delivering personalized, efficient, and trusted purchase experiences. Learn how the AI shopping funnel is reshaping the e-commerce landscape—and what brands must do to stay ahead.
With the rise of AI-powered assistants like ChatGPT and Perplexity, understanding how your site's content is rendered can make or break your SEO and AI discoverability. This guide demystifies server-side vs client-side rendering, revealing what AI crawlers can truly access—and how your rendering strategy shapes your site’s visibility in the era of AI search.
As AI assistants like ChatGPT, Perplexity, and Claude reshape consumer discovery, understanding AI citation rates by industry is now mission-critical for marketers seeking enhanced brand visibility. Dive into sector-specific benchmarks, geographic trends, and actionable strategies to elevate your brand’s presence in the age of generative search.
As AI assistants like ChatGPT transform how users discover information, getting your content cited by these systems is the new path to digital authority. Learn the mechanics of AI citation, why it matters, and the actionable steps marketers need to take to ensure their content stands out and gets quoted.
Discover how AI-powered shopping is revolutionizing the e-commerce experience, transforming product search with conversational relevance, personalization, and organic curation—leaving traditional keyword-based Google Shopping behind.
Over half of consumers now use AI search assistants, yet most brands misattribute this rising traffic in Google Analytics 4. This comprehensive guide empowers digital analysts and marketers to accurately capture, analyze, and optimize AI-driven web traffic in GA4—ensuring no opportunity is left unseen.
In the age of AI-driven marketing, brand visibility is no longer limited to traditional search engines. Discover how to measure and benchmark your AI Share of Voice (SOV), analyze competitors, and implement actionable strategies to stay ahead in an evolving digital landscape.
As AI assistants like ChatGPT and Claude shape millions of brand perceptions daily, marketers must master new monitoring strategies. Discover why AI brand monitoring is essential, which tools lead the market, and how to protect your digital reputation in the age of generative AI.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.