Hexagon Blog

Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.

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The AI Training Data Crisis: Why 80% of E-Commerce Brands Are Missing from ChatGPT's Knowledge Base

A consumer just asked ChatGPT for the best running shoe for marathon training. The AI confidently recommended three brands—all founded before 2010, all household names with multi-million dollar marketing budgets. Your brand, the one with superior technology and better customer reviews? It wasn't even in the consideration set. This is the AI training data crisis, and it's about to reshape e-commerce forever.

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Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.