Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
By 2028, Gartner predicts that 90% of all B2B purchases will be intermediated by AI agents -- routing more than $15 trillion through automated, machine-to-machine exchanges. That is not a distant forecast. It is a structural shift already underway, and most suppliers are not ready for it.
With 3.5 billion monthly active users, 98% message open rates, and 72% of Latin American conversational commerce flowing through its platform, WhatsApp is the world's largest untapped agentic commerce channel. While brands pour budgets into saturated ad networks and crowded marketplaces, the messagi
When an AI agent shops on behalf of a consumer, who sees the banner ad?
Two open protocols are defining how AI agents buy products on behalf of consumers. The **Universal Commerce Protocol (UCP)**, created by Google and Shopify, and the **Agentic Commerce Protocol (ACP)**, created by OpenAI and Stripe, both aim to standardize agentic commerce -- but they take fundamenta
There are no paid placements in ChatGPT Shopping. No sponsored slots. No bidding wars. When a user asks ChatGPT to recommend a product, the system ranks results based on trust signals and data quality -- not ad spend. That single fact should reshape how every SEO professional thinks about product di
Five protocols. Four transports. Three payment layers. Two competing alliance blocs. And one question your board will ask before the year is out: can customers buy from us through an AI agent?
The grocery aisle is getting an AI makeover, and it is happening faster than most retailers expected. Walmart's AI assistant Sparky is driving a 35% increase in average order value among its users. Instacart became the first platform to achieve a full checkout experience inside ChatGPT. Albertsons i
Nearly half of all consumers already use artificial intelligence somewhere in their buying journey. Shopping-related AI queries grew 4,700% between 2024 and 2025. And McKinsey projects that AI agents could redirect $3 to $5 trillion in global retail spending by the end of the decade.
Ninety-two percent of global shoppers prefer websites that display prices in their local currency. That single statistic explains why cross-border commerce remains one of the highest-friction, highest-opportunity segments in retail. With global cross-border ecommerce sales projected to reach $1.2 tr
Subscription commerce has been stuck in a loop -- literally. For over a decade, the dominant model has been fixed-interval replenishment: every two weeks, every month, every quarter. McKinsey calls traditional subscriptions "useful but brittle and largely blind to context." You run out of coffee on
Every AI shopping experience shipping today runs on the same plumbing. When ChatGPT recommends a product and lets you buy it in-chat, when Google AI Mode surfaces merchant inventory, when a LangChain agent builds a cart across three stores -- the transport layer underneath is MCP. The Model Context
On August 2, 2026, the European Union's AI Act begins enforcing its high-risk AI system rules. For ecommerce businesses that sell to EU consumers, use AI-driven pricing, deploy recommendation engines, or operate autonomous purchasing agents, this is not a future concern. It is a compliance deadline
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.