Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
Voice commerce is no longer the overhyped promise that failed to meet its $40 billion projections back in 2022. Powered by large language models and agentic AI architectures, voice-driven shopping has entered a new phase -- one where AI agents do not just listen for commands but actively orchestrate
NRF 2026 -- Retail's Big Show -- took over the Javits Center in January with a single, unmistakable message: agentic commerce is no longer a concept deck. It is shipping code. Over the course of three days, Google open-sourced a new commerce protocol, Stripe and OpenAI launched a rival standard with
Agentic commerce has introduced an entirely new vocabulary to retail and e-commerce. Whether you are a merchant evaluating AI-driven sales channels, a developer integrating commerce protocols, or a strategist mapping the future of online retail, this glossary defines every term you need to understan
Your customers are asking AI to shop for them. Right now, someone in your target audience is typing "find me the best [your product category]" into ChatGPT, Gemini, or Perplexity. An AI agent is evaluating your brand against every competitor in seconds, deciding whether to recommend you or skip you
When McKinsey published "The Agentic Commerce Opportunity" in October 2025, followed by "The Automation Curve in Agentic Commerce" in January 2026, it did more than forecast a market. It gave executives a shared vocabulary for one of the most consequential shifts in retail history.
TikTok Shop crossed **$130 billion in global GMV in 2025**, doubling its volume year over year. Instagram is testing AI-powered shopping overlays on influencer posts. Live commerce is on pace to become a trillion-dollar channel. And now, AI agents are entering social commerce -- not as passive recom
Your next customer might never visit your website. They will ask an AI assistant to find the right product, compare options, and complete the purchase -- all inside a conversation. The storefront is no longer a webpage. It is a protocol.
ChatGPT now has over 700 million weekly users. Google launched native checkout inside AI Mode and Gemini. Microsoft's Copilot Checkout lets shoppers buy without leaving the conversation. Perplexity is processing one-click purchases through PayPal.
Agentic commerce -- the model in which AI agents shop, negotiate, and transact on behalf of consumers -- is rewriting the economics of retail. This reference compiles every major statistic from McKinsey, IBM, BCG, Gartner, Morgan Stanley, Bain, Adobe, Salesforce, Forrester, and other primary sources
If you had to pick one country on Earth where agentic commerce -- AI agents that discover, negotiate, and complete purchases on behalf of consumers -- will reach mass adoption first, the answer is Brazil. Not the United States. Not China. Brazil.
Every year, fashion e-commerce generates more than $50 billion in avoidable costs from a single source: returns. Fifty-two percent of those returns trace back to sizing errors -- garments that looked right on screen but fit wrong on the body. For an industry built on visual appeal and personal expre
AI-driven traffic to US retail sites grew 4,700% year over year according to Adobe. That is not a typo. While most ecommerce teams are still optimizing title tags and meta descriptions, a parallel discovery channel has emerged where AI agents -- not human browsers -- decide which products get recomm
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.