Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
AI-driven shopping is revolutionizing the health and wellness e-commerce landscape. Discover how Hexagon’s GEO technology empowers brands to optimize product pages for AI recommendation engines, capture high-intent buyers, and achieve up to 45% higher conversions.
Three AI shopping assistants. Three fundamentally different strategies. If you are a consumer trying to find the best deal, or a merchant deciding where to invest your limited integration budget, the choice between Klarna AI, ChatGPT Shopping, and Perplexity Buy with Pro is no longer hypothetical. E
With 3.5 billion monthly active users, 98% message open rates, and 72% of Latin American conversational commerce flowing through its platform, WhatsApp is the world's largest untapped agentic commerce channel. While brands pour budgets into saturated ad networks and crowded marketplaces, the messagi
Your loyalty program took years to build. Tiers, points multipliers, exclusive perks, birthday rewards, gamified challenges -- all designed to keep customers coming back. There is just one problem: AI shopping agents cannot see any of it.
When an AI agent buys something on your behalf, who actually handles the payment? The agent cannot see your card number, cannot type a CVV into a checkout form, and cannot authenticate with your bank. Yet within the next twelve months, Visa predicts millions of consumers will use AI agents to comple
By 2028, Gartner predicts that 90% of all B2B purchases will be intermediated by AI agents -- routing more than $15 trillion through automated, machine-to-machine exchanges. That is not a distant forecast. It is a structural shift already underway, and most suppliers are not ready for it.
Ninety-two percent of global shoppers prefer websites that display prices in their local currency. That single statistic explains why cross-border commerce remains one of the highest-friction, highest-opportunity segments in retail. With global cross-border ecommerce sales projected to reach $1.2 tr
When an AI agent shops on behalf of a consumer, who sees the banner ad?
The grocery aisle is getting an AI makeover, and it is happening faster than most retailers expected. Walmart's AI assistant Sparky is driving a 35% increase in average order value among its users. Instacart became the first platform to achieve a full checkout experience inside ChatGPT. Albertsons i
ChatGPT now has over 700 million weekly users. Google launched native checkout inside AI Mode and Gemini. Microsoft's Copilot Checkout lets shoppers buy without leaving the conversation. Perplexity is processing one-click purchases through PayPal.
Every AI shopping experience shipping today runs on the same plumbing. When ChatGPT recommends a product and lets you buy it in-chat, when Google AI Mode surfaces merchant inventory, when a LangChain agent builds a cart across three stores -- the transport layer underneath is MCP. The Model Context
TikTok Shop crossed **$130 billion in global GMV in 2025**, doubling its volume year over year. Instagram is testing AI-powered shopping overlays on influencer posts. Live commerce is on pace to become a trillion-dollar channel. And now, AI agents are entering social commerce -- not as passive recom
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.