Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
AI-driven traffic to US retail sites grew 4,700% year over year according to Adobe. That is not a typo. While most ecommerce teams are still optimizing title tags and meta descriptions, a parallel discovery channel has emerged where AI agents -- not human browsers -- decide which products get recomm
Two open protocols are defining how AI agents buy products on behalf of consumers. The **Universal Commerce Protocol (UCP)**, created by Google and Shopify, and the **Agentic Commerce Protocol (ACP)**, created by OpenAI and Stripe, both aim to standardize agentic commerce -- but they take fundamenta
AI-originated orders on Shopify grew **15X between January 2025 and January 2026**. ChatGPT alone now serves over 900 million weekly users, many of whom are shopping directly inside the conversation. Google AI Mode, Microsoft Copilot, and Perplexity are all adding embedded checkout. Shopify merchant
Nearly half of all consumers already use artificial intelligence somewhere in their buying journey. Shopping-related AI queries grew 4,700% between 2024 and 2025. And McKinsey projects that AI agents could redirect $3 to $5 trillion in global retail spending by the end of the decade.
Voice commerce is no longer the overhyped promise that failed to meet its $40 billion projections back in 2022. Powered by large language models and agentic AI architectures, voice-driven shopping has entered a new phase -- one where AI agents do not just listen for commands but actively orchestrate
Your customers are asking AI to shop for them. Right now, someone in your target audience is typing "find me the best [your product category]" into ChatGPT, Gemini, or Perplexity. An AI agent is evaluating your brand against every competitor in seconds, deciding whether to recommend you or skip you
Agentic commerce -- the model in which AI agents shop, negotiate, and transact on behalf of consumers -- is rewriting the economics of retail. This reference compiles every major statistic from McKinsey, IBM, BCG, Gartner, Morgan Stanley, Bain, Adobe, Salesforce, Forrester, and other primary sources
The order confirmation email lands. The customer closes the tab. And then, almost immediately, the questions begin: Where is my order? Can I change the delivery address? How do I return this? For most ecommerce operations teams, what happens after checkout is where the real cost center lives -- and
Your next customer might never visit your website. They will ask an AI assistant to find the right product, compare options, and complete the purchase -- all inside a conversation. The storefront is no longer a webpage. It is a protocol.
Five protocols. Three layers. One coherent stack for the agent economy. This is the definitive guide to how MCP, A2A, UCP, ACP, and AP2 fit together -- and what technical leaders need to know before choosing an implementation path.
ChatGPT now has over 700 million weekly active users. And they are starting to shop.
WeChat proved something that Western tech executives spent a decade trying to disprove: a messaging app can be a full-stack commerce platform. At its peak, WeChat's Mini Programs generated nearly $140 billion in annual GMV, WeChat Pay processed over one billion transactions per day, and 400 million
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.